How to Develop a Data-Driven Marketing Strategy
Customer buying behaviors are constantly changing, even without the involvement of outside factors like a global pandemic or new technology....
How to Measure the Success of Your Display Advertising Campaign
In our previous article on display advertising, we explored how to plan and execute your first B2B display advertising campaign. In...
B2B Influencer Marketing Campaigns & Outreach
Broadly speaking, influencer marketing means using someone who is influential — i.e., someone who can drive others’ purchasing behaviors —...
Top Training Resources for Channel Marketers
As organizations make the permanent shift to hybrid workstyles, there’s more demand than ever for new technology solutions. Since working...
How To Write Truly Personalized Emails And 3 Other Nurture Marketing Ideas
As we marketers get better at grabbing other people’s attention, they grow wise to our methods. So we come up...
How to Write Effective Landing Page Copy That Gets You More Leads
Effective landing page copy is an important marketing component that can drive business growth if done correctly. Did you know...
They’re Not Paranoid They’re Security Pros: Successfully Finding and Marketing to the IT Security Audience
Security IT professionals, as a target customer, are likely the most difficult target market to reach. These pros know the...
A Value-Added Approach for Marketing to CISOs
In large and enterprise organizations where data is the product, the CISO makes decisions about cybersecurity purchases. While these individuals...
The Three Stages of Sales and Marketing Alignment
Have you ever been in a situation where you thought you asked for one thing, but you got something completely different? These...
Should you switch to automated marketing reports?
We get this question every single day from different agencies and marketers wondering if they should change their reporting method....