Business IntelligenceCRM

BlackBaud The Raiser’s Edge

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For over thirty years, Blackbaud has been developing IT solutions for nonprofits. During this time period, this unique company has helped almost 30,000 customers accomplish their goals and missions. Blackbaud’s superior technology, combined with its years of experience, has helped organizations around the world find success.

The Raiser’s Edge, Blackbaud’s customer relationship management (CRM) software platform for nonprofits, is one of the company’s top products. It provide nonprofits with a unique and effective toolset to streamline processes and diversify fundraising capabilities. Its Target Analytics feature allows the nonprofits to search for the best donor prospects, monitor donor activity, analyze organizations performance and more. The Raiser’s Edge offers users mobile access to databases and features that allow organizations to raise money while in the office and while on the go. It also integrates with Luminate Online, an online marketing software, to give users a more holistic view of the donors. Other features include easy gift entry solutions, data management, and templates for fundraising appeals. In addition to specific fundraising tracking and management, there are also tools for marketing campaigns and reporting.

This fundraising and donor management solution has helped thousands of clients increase effectiveness, acquire supporters, upgrade donors, and boost retention. Yonge Street Mission, an organization that started using The Raiser’s Edge two years ago, has reported revenue increases of 57% since they started utilizing Blackbaud’s software. Barbara Walkden, spokeswoman for Yonge Street Mission, reports the organization’s active donor base has doubled, and the number of gifts processed annually jumped 91% in a single year.

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